Monday, May 18, 2015

Outdated Web Design Trends to Avoid This Year

In the past few years, trends for web design, like the web itself, has been constantly evolving and changing for the better, and to win on your online marketing strategy, keeping track of the latest trends is vital. Some websites, however, make the mistake of following outdated web design trends, often leading to disastrous results. When improving your website’s design, here are the trends you should avoid at all costs.

Complex Designs

There was a time when people believed that the more complex a design looks, the more attractive it is. On the contrary, most modern websites opt for a simplistic and minimalist design, and more people are attracted to websites with less flash media and graphics.


With smartphones and tablets taking the world by storm, and with more people using the Internet from their mobile gadgets, websites that can only be viewed on desktops are the first ones to lose in online marketing. Ensuring that your website can also be accessed on these devices is a definite must.


Gone are the days when Times New Roman or Calibri were the only fonts of choice for a website’s typography. Now, most websites opt for bigger and bolder fonts that work best in attracting the reader’s attention.

Multiple Pages

Your visitors will want to reach the page they are looking for as soon as possible, and you won’t help them by leading them to more pages. As with more people opting for simplistic design, users want less links to click.

Monday, May 4, 2015

Increasing Conversion Rate with a Responsive Lloydminster Web Design

A recent comScore report published by Smart Insights shows that the Internet population has reached a tipping point. Globally, the number of mobile users has surpassed desktop users. This comes as no surprise since the number of mobile users has more than doubled in the past 6 years compared to desktop users who only increased by around 14%. Considering the pace at which new devices are introduced, businesses would have to maintain several versions of a website merely to provide a satisfying user experience. Such an approach is downright costly, impractical, and time-consuming, however, which is why innovators were prompted to come up with a more efficient approach: mobile responsive web design. A lot of local businesses have since sought the assistance of Lloydminster website design specialists in creating mobile-responsive websites that provide a seamless browsing experience.