Thursday, July 23, 2015

What Comprises a Sound Digital Strategy?

A company's online presence shouldn’t live and die with its website alone. Today, the rise of mobile devices like smartphones and tablets—along with the prevalence of social media— means that businesses have more to think about than ever before with regards to their online marketing tools.

Tuesday, July 7, 2015

Mobile Responsiveness: Website Design for Lloydminster Businesses

"There are multiple reasons why you should get professional website designers to do the website design for your Lloydminster business, but we can sum it up to two: cost-effectiveness and enhanced audience experience. A responsive website allows your site to be viewable on a desktop or a mobile phone so that you won’t have to pay for individual websites for multiple screens and gadgets to maintain your site’s quality. This offers a satisfactory user experience when your audience can visit your site anytime, anywhere with their mobile gadgets without having to tolerate poor graphics and difficult navigation. Perhaps, the most compelling reason of all is that your website’s responsiveness affects your search engine ranking. Ranking is visibility; visibility is traffic; traffic is conversion, and conversion to paying customers is cash. Here’s how search engines reward sites that shift to responsive web design."